Noam Chomsky
Necessary Illusions
Thought Control in Democratic Societies
Thought Control in Democratic Societies
"The issue is whether we want to live in a free society or whether we want to live under what amounts to a form of self-imposed totalitarianism, with the bewildered herd marginalized, directed elsewhere, terrified, screaming patriotic slogans, fearing for their lives, and admiring with awe the leader who saved them from destruction, while the educated masses goose-step on command and repeat the slogans they’re supposed to repeat and the society deteriorates at home. We end up serving as a mercenary enforcer state, hoping that others are going to pay us to smash up the world."
STRATEGY OF MANIPULATION POPULATION BY MASS MEDIA :
1. DIVERTING ATTENTION
Divert public attention from important to unimportant issues. Overtask public with flood of irrelevant information, that people wouldn't think and acquire basic knowledge in understanding the world.
2. CREATING A PROBLEM
This method is called "problem-reaction-solution". You need to create a problem, that the public reacted to it. For example: cause and transfer violence with the intent that public more easily accept restriction of liberty, economic crisis, or to justify the demolition of the welfare state.
3. GRADUAL CHANGE
That the public has agreed to some an unacceptable extent, you need to be introduced gradually, "the scoop", months and years. The changes, which could cause resistance, if they should be performed rapidly and in a short
time, in this way they will be implemented by policy of small steps. In this way the world has so changed over time, but not be aware of the changes.
4. DELAY
Another way to prepare the public for unpopular changes is to be announced much earlier, in advance. On that way people do not feel all weight of a sudden change, because previously accustomed the very idea of change. Besides that, "a common hope for a brighter future" facilitates their acceptance.
5. USE OF CHILDREN'S LANGUAGE
When you are talking to adults like you are talking to children, they achieve two benefits: the public suppresses their critical awareness and the message has a stronger impact on people. This suggestive mechanism largely be used in advertising.
6. AWAKENING OF EMOTIONS
Misuse of emotions is a classic technique used in causing a short circuit in situation of reasonable judgment. Critical awareness is replaced with emotional impulses (anger, fear, etc.). Use emotional register to access the unconscious, and later can be implemented at this level ideas, desires, worries, concerns, or coercion, or cause certain behaviors.
7. IGNORANCE
The poorer classes should be disabled access to understanding the mechanisms of manipulation their consent. The quality of education of the lower strata of society should be as weak or below average, that gap between higher education and lower layers remained unbridgeable.
8. GLORIFYING NONSENSE
The public should be encouraged to accept mediocrity. It is necessary to convince people that (in, in fashion) is desirable to be stupid, vulgar and ignorant. At the same time to induce resistance to culture and science.
9. MAKE THE FEELING OF GUILT
You need to convince everyone that it is only and exclusively on their own responsibility and guilty for their misfortune, due to the scarce of knowledge, limited ability, or lack of effort. So insecure and underestimated individuals, burdened by guilt, forsaking the search for causes of their position and rebellion against the economic system.
10. ABUSE OF A KNOWLEDGE
The rapid development of science in the last 50 years creating a growing gap between public knowledge and those who possess and use, the ruling elite. "System", due to biology, neurobiology and practical psychology, has access to advanced knowledge of the man on the physical and mental level.
1. DIVERTING ATTENTION
Divert public attention from important to unimportant issues. Overtask public with flood of irrelevant information, that people wouldn't think and acquire basic knowledge in understanding the world.
2. CREATING A PROBLEM
This method is called "problem-reaction-solution". You need to create a problem, that the public reacted to it. For example: cause and transfer violence with the intent that public more easily accept restriction of liberty, economic crisis, or to justify the demolition of the welfare state.
3. GRADUAL CHANGE
That the public has agreed to some an unacceptable extent, you need to be introduced gradually, "the scoop", months and years. The changes, which could cause resistance, if they should be performed rapidly and in a short
time, in this way they will be implemented by policy of small steps. In this way the world has so changed over time, but not be aware of the changes.
4. DELAY
Another way to prepare the public for unpopular changes is to be announced much earlier, in advance. On that way people do not feel all weight of a sudden change, because previously accustomed the very idea of change. Besides that, "a common hope for a brighter future" facilitates their acceptance.
5. USE OF CHILDREN'S LANGUAGE
When you are talking to adults like you are talking to children, they achieve two benefits: the public suppresses their critical awareness and the message has a stronger impact on people. This suggestive mechanism largely be used in advertising.
6. AWAKENING OF EMOTIONS
Misuse of emotions is a classic technique used in causing a short circuit in situation of reasonable judgment. Critical awareness is replaced with emotional impulses (anger, fear, etc.). Use emotional register to access the unconscious, and later can be implemented at this level ideas, desires, worries, concerns, or coercion, or cause certain behaviors.
7. IGNORANCE
The poorer classes should be disabled access to understanding the mechanisms of manipulation their consent. The quality of education of the lower strata of society should be as weak or below average, that gap between higher education and lower layers remained unbridgeable.
8. GLORIFYING NONSENSE
The public should be encouraged to accept mediocrity. It is necessary to convince people that (in, in fashion) is desirable to be stupid, vulgar and ignorant. At the same time to induce resistance to culture and science.
9. MAKE THE FEELING OF GUILT
You need to convince everyone that it is only and exclusively on their own responsibility and guilty for their misfortune, due to the scarce of knowledge, limited ability, or lack of effort. So insecure and underestimated individuals, burdened by guilt, forsaking the search for causes of their position and rebellion against the economic system.
10. ABUSE OF A KNOWLEDGE
The rapid development of science in the last 50 years creating a growing gap between public knowledge and those who possess and use, the ruling elite. "System", due to biology, neurobiology and practical psychology, has access to advanced knowledge of the man on the physical and mental level.
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